Capitalizing Your Technology — book cover
Book

Turn engineering spend into a strategic weapon.

Every business runs on technology now — the question is whether yours treats it as a cost to manage or an advantage to compound. Capitalizing Your Technology is the case for the second one, and how to make it real.

Transforming Cost Centers to Innovation Centers

The Leading Edge™

What’s inside

The guide to making the most of your investment in tech — for CEOs and founders who feel R&D getting harder to lead as it grows, and want tech treated as a strategic weapon, not a cost center.

Don’t fall for “do more with less”

Lessons from working with highly impactful startups worldwide: the best teams don’t aim to do more with less — they aim to do better. How to build an R&D organization that speaks business and propels your company forward.

Make tech leaders take the lead

You don’t need a “tech strategy.” Tech has to be an integral part of your strategy, full stop.

Create habitual innovation

Stop caging your highly-paid team’s creativity. How to unlock what’s worth calling Tech Capital.

Speed up your tech delivery

Is your business being held back because engineering is a bottleneck? Find out what’s actually weighing you down.

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Aviv Ben-Yosef

Written by Aviv Ben-Yosef, who’s helped companies from day-old startups to Fortune 100s treat tech as a strategic weapon. See how we could work together →